Mar 31, 2020, 7:13 AM
If we look back over the last half century or so we appear to have had some sort of crisis or recession roughly every 10 to 12 years. Although we have never seen a crisis quite like this one, there have been some large upheavals such as the Oil Crisis in 1973, UK recession of 1981, the 9/11 attacks, the 2008 financial crash and the 2012 UK tanker drivers’ strike.
Mar 28, 2020, 10:20 AM
When I started to write this article a week ago, I had a clear sense of the content but over the period of the week a lot of the content seemed superfluous, no longer relevant and naive. We are in unprecedented times and we are all whether in our business or our personal lives managing in crisis.
Is Our Concept of the Boat Buyer’s Purchase Journey Limiting Industry Potential? - by Dr. Thomas J. Dammrich
Mar 20, 2020, 1:15 PM
For years, our industry has conceptualized the consumer’s path to purchase, or purchase journey, as a purchase funnel. We have assumed the consumer goes through an orderly process of awareness (beginning to dream) to consideration (this might really be for me) to evaluation (the search for information) to purchase to use.
Mar 3, 2020, 4:45 PM
Apart from a brief few years running a mail-order company I have spent all my working life in or around manufacturing. In the late 1960s I still remember doing part of my apprenticeship in a traditional garment tailoring factory, lots of handwork with re-cutting and re-shaping parts as necessary.